5. An idea is like love.

I love this little book, The Creative Companion. I was fortunate enough to be given a copy from a box brimming with them, a gift from David Fowler, Executive creative director at Oglivy and Mather Worldwide to Allen Hall Advertising, UO’s aspiring Ad Agency.

Turn to page seven, one of my favorites. Read it.

It will tell you what it wants to be.

“One of the hardest parts of being an creative person,” says Lee Clow Chairman and Global director of TBWA/Worldwide, “is having absolutely no idea where where your ideas come from.”(Art&Copy)

Reading about big ideas is one thing. Coming up with the next one is something else. It takes self- confidence, hard work, and the ability to check your ego and say, “I was wrong.”

Creativity helps too, but I don’t know if this book or any other can truly share what separates good ideas from great ones. I guess we will have to keep failing to find out.


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