72andSunny, Kenny Powers endorses K-Swiss shoes.

I literally watched this video the night before we talked about the campaign in Creative Strategist on Tuesday 9/27.

what 72andSunny did right:

They hired a uo grad who worked on the K-Swiss account and were not afraid of using profanity and Powers’ larger-then-life personality to make the ad all it could be.

I am sure that there was a concern of alienating their audience, and scaring people away with the profanity- laced, politically incorrect image of K-Swiss as a brand, but I believe that they succeeded in creating a piece that is obviously satire and feels like a Will Ferrell or Cohen Brother movie. Once I realized that, I could not help laughing at how they pulled in names like Michael Bay, Patrick Willis and Matt Cassel to complete the picture of celebrity endorsement, making the ad even better.

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: